LAB 03 FZC private label keratin and protein shampoo — sulphate-free amino acid surfactant system with 12 actives including hydrolysed keratin, collagen and argan oil, manufactured in Sharjah UAE

Keratin & Protein Shampoo — Private Label Hair Care UAE

Additional information

A sulphate-free, protein-enriched shampoo built on an amino acid surfactant system that cleanses at pH 4.5–5.5 without stripping — delivering 12 active ingredients including hydrolysed keratin, hydrolysed marine collagen, argan oil, panthenol, and EDTA hard water chelation in every wash. The correct daily foundation for the collagen hair mask and hair mist repair protocol. Branded entirely as your own.

MOQ

1000 pcs

Turnaround

2-4 weeks

Quote

Within 24-48 hrs

Export

UAE · GCC · EU · USA

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Free Formulation on orders above 20,000 AED ($5,500). T&C apply.

GMP-ISO 22716

Certified

ISO 14001

Environmental

Made in UAE

Sharjah

GCC Compliant

Export ready

About this formulation

A shampoo is the most frequently used product in any hair care routine — applied daily in UAE conditions — and it is therefore the product that either reinforces or undermines every other treatment in the protocol. A shampoo that strips the hair’s natural lipids, raises the cuticle to pH 7+, and deposits hard water minerals back onto a freshly washed shaft with every rinse undoes, within 24 hours, the repair work that a weekly collagen mask and daily hair mist are progressively building. The correct shampoo for a repair protocol is not merely “gentle” — it is specifically formulated to clean without stripping, deposit protein at every wash, chelate UAE hard water minerals, and operate at a pH that keeps the cuticle closed and protein-retentive throughout the wash cycle.

The amino acid surfactant system — Sodium Lauroyl Glutamate and Sodium Cocoyl Glutamate — is the defining formulation choice that distinguishes this shampoo from a standard product with protein added. These glutamic acid-derived surfactants are the mildest effective cleansers available at pH 4.5–5.5, producing a rich creamy lather that feels luxurious without the harsh stripping of SLES. The amino acid molecules themselves have a molecular weight range that allows partial uptake into the hair shaft during wash contact time — the surfactant system is itself a treatment during cleansing.

EDTA chelation is included at active chelating concentration — the UAE-specific decision that separates this from every imported protein shampoo. UAE hard water (250–400 ppm hardness) deposits calcium and magnesium with every wash, raising pH, reducing lather quality, increasing porosity, and blocking follicle openings. EDTA chelates and solubilises these mineral ions during the wash, removing them in the rinse water — restoring the hair surface to its natural mineral-free state and the scalp follicle to its ideal clear, open condition for serum penetration.

Three variants address different damage levels. Manufactured under ISO 22716 GMP in Sharjah, UAE.

Key benefits

  • Amino acid surfactant system — Sodium Lauroyl Glutamate + Sodium Cocoyl Glutamate; effective cleaning at pH 4.5–5.5
  • pH 4.5–5.5 — closes and maintains the cuticle; prevents alkaline lifting; maximises protein retention during every wash
  • UAE hard water EDTA chelation — removes calcium and magnesium deposits from hair shaft and scalp; absent from all imported shampoos
  • Protein-depositing — hydrolysed keratin and marine collagen deposit on the cuticle during wash contact time; cumulative daily repair
  • Sulphate-free, paraben-free, colour-safe — does not strip colour molecules; extends colour vibrancy between salon visits

What's Inside?

Surfactant System — Foundation

Sodium Lauroyl Glutamate + Sodium Cocoyl Glutamate

Sodium Lauroyl Glutamate, Sodium Cocoyl Glutamate The dual amino acid surfactant system that defines this shampoo's entire character. Sodium Lauroyl Glutamate provides primary cleansing at pH 4.5–5.5 without disrupting the acid mantle or stripping inter-cuticle lipids. Sodium Cocoyl Glutamate contributes complementary cleansing and a creamy, dense lather. Together they produce effective cleansing with a luxurious sensory profile — the combination that most sulphate-free shampoos fail to achieve because cheaper alternatives (glucosides, betaines alone) provide poor lather or poor cleansing. The amino acid molecules have a molecular weight range that allows partial uptake into the hair shaft during wash contact time — the surfactant system is itself a treatment during cleansing.

Surface Repair — Hair-Identical Protein

Hydrolysed Keratin

Hydrolyzed Keratin Medium molecular weight hydrolysed keratin (1000–3000 daltons) — hair's own structural protein — deposits electrostatically on lifted and porous cuticle scales during wash contact time, filling micro-gaps and smoothing the cuticle surface before rinsing. Even in a rinse-off vehicle, keratin at 1–3% achieves measurable cuticle deposition — studies demonstrate statistically significant tensile strength improvement and cuticle smoothing with regular daily use over 4–6 weeks. Cumulative keratin deposition from the daily shampoo compounds with the weekly collagen mask to progressively restore structural integrity across the full repair protocol. At pH 4.5–5.5, the keratin's electrostatic bonding to the closed cuticle is maximised compared to deposition in an alkaline shampoo wash.

Cortex Repair — Complementary Protein

Hydrolysed Marine Collagen

Hydrolyzed Collagen (Marine-derived) Low molecular weight marine collagen peptides (500–1000 daltons) — the smallest protein fragments in the formula — penetrate deepest through the cuticle into the cortex even during brief wash contact time. Marine collagen's high hydroxyproline content provides strong hydrogen bonding to the keratin chains in the cortex, filling protein voids left by chemical damage and improving hair elasticity. In the shampoo context, marine collagen functions as a daily micro-dose of the cortex repair delivered at full therapeutic concentration by the collagen hair mask — continuous daily maintenance that compounds with the mask's weekly deep repair. The "collagen" name carries strong premium recognition across GCC consumers familiar with collagen skincare.

Lipid Replenishment — Signature Oil

Argan Oil

Argania Spinosa Kernel Oil Solubilised into the shampoo's aqueous phase at 0.5–1%, argan oil contributes oleic and linoleic acid to replenish the inter-cuticle lipid bilayer that each wash cycle progressively depletes. At shampoo concentration, argan oil does not create the heavy feel of a serum application — it provides a residual conditioning effect after rinsing, contributing to the post-wash softness that distinguishes a premium shampoo. Natural Vitamin E in argan oil provides antioxidant co-activity and passive UV protection at the scalp surface. The "argan oil" name carries strong consumer recognition and premium hair care associations across the GCC market — one of the most commercially valuable label claims for hair care positioning in the region.

Moisture & Elasticity

Panthenol (Vitamin B5)

Panthenol (D-Panthenol) Panthenol is among the most substantive actives in a rinse-off shampoo vehicle — it penetrates the hair shaft during wash contact time and converts to pantothenic acid, binding water within the cortex and improving hair elasticity. At pH 4.5–5.5, panthenol's uptake is maximised because the closed, low-pH cuticle facilitates smooth penetration rather than the rough, wide-open cuticle of an alkaline wash. Daily panthenol delivery reduces snap-breakage during combing of wet, damaged hair that is most vulnerable in the immediate post-wash, pre-dry window. Elevated concentration in V3 for maximum elasticity support in severely damaged hair.

Humectant

Glycerin

Glycerin (Vegetable-derived) Glycerin in the shampoo vehicle provides transient in-wash humectancy — drawing moisture into the hair shaft during the wash and leaving a hygroscopic residue that assists post-wash water retention. Glycerin also provides mild lubrication that improves lather slip through the hair, reducing mechanical traction and breakage during washing — particularly important for wet, damaged hair that is most fragile during the wash process. In UAE hard water, glycerin's water-binding properties help counteract the moisture barrier that calcium deposits create on the hair shaft, working synergistically with EDTA mineral removal to restore the hair surface's natural moisture responsiveness.

UAE Hard Water Chelation

Disodium EDTA

Disodium EDTA The most commercially important UAE-specific active in this shampoo. EDTA chelates free calcium and magnesium ions in UAE tap water, binding them in stable water-soluble complexes that are removed in the rinse rather than depositing onto the hair. This dual action — chelating deposits already on the hair and ions in the current wash water — progressively removes the mineral crust that accumulates with every hard water wash. Immediate, perceptible effects: improved lather quality (calcium no longer scavenging surfactant molecules); smoother hair surface (mineral crystal deposits removed); brighter colour; better scalp condition with clearer follicle openings for serum penetration. No standard imported shampoo formula includes EDTA at chelating concentration — this is a pure UAE market formulation advantage.

Soothing & Natural Hydration

Aloe Vera

Aloe Barbadensis Leaf Juice Aloe vera's polysaccharides provide scalp soothing and anti-inflammatory action at the scalp contact zone during shampoo application — particularly relevant in UAE where UV exposure, hard water alkalinity, and daily washing create chronic low-grade scalp irritation. Aloe vera's mild film-forming mucilage contributes to the shampoo's slip quality through the hair. As the most universally recognised "natural" hair care active globally, aloe vera reinforces the shampoo's clean, plant-derived positioning — a commercial benefit alongside genuine functional scalp health contributions for the GCC's increasingly ingredient-aware consumer base.

Surface Smoothing Protein

Silk Amino Acids

Hydrolyzed Silk (Serica) Small silk-derived amino acid fragments (serine, glycine, alanine) deposit electrostatically on the hair shaft during wash contact time, providing a light surface-smoothing protein film that adds shine and reduces frizz in the immediate post-wash window — bridging to the hair mist's leave-on film applied after drying. In the shampoo vehicle, silk amino acids at wash-off concentration contribute to progressive cuticle smoothing that makes hair easier to manage with each daily wash. Elevated in V2 alongside elevated keratin for maximum daily protein surface maintenance for colour-treated and heat-damaged hair.

Scalp Health & Anti-Frizz

Niacinamide (Vitamin B3)

Niacinamide In the shampoo, niacinamide provides scalp barrier reinforcement, anti-inflammatory activity, and mild sebum regulation at the scalp contact zone — reducing the chronic oil overproduction that UAE heat accelerates and that feeds Malassezia overgrowth (dandruff). On the hair shaft, niacinamide contributes mild cuticle strengthening that reduces porosity and adds a subtle anti-frizz dimension to the wash result. Niacinamide in both the shampoo and the daily hair mist creates a consistent scalp and strand health narrative across two products in the same routine — reinforcing clinical credibility across the brand range.

Hair Growth Support & Nutrient

Biotin (Vitamin B7)

Biotin Biotin is the consumer-recognised "hair vitamin" — its presence on the label communicates hair health investment at the point of purchase. In the shampoo vehicle, biotin penetrates the follicle opening area during scalp massage, delivering the vitamin locally to the follicle zone. For brands positioning the shampoo alongside the hair growth scalp serum (also biotin-containing), the dual delivery creates a coherent "biotin hair growth system" narrative that resonates strongly with UAE consumer awareness around hair growth supplementation. Biotin on the shampoo label also differentiates from standard salon shampoos and justifies a premium retail price point without requiring complex ingredient explanation.

Strand Conditioning & Scalp Calm

Allantoin

Allantoin Allantoin's keratoplastic (keratin-softening) action reduces the rigidity of the damaged hair cuticle surface — making hair more pliable during wet combing and detangling and contributing to the softness perceived in the post-wash window when hair is most vulnerable to mechanical breakage. At the scalp contact zone, allantoin's cell-regenerating and anti-inflammatory properties calm scalp sensitivity created by UAE UV exposure, hard water alkalinity, and daily washing. In combination with aloe vera (active 08), allantoin completes the shampoo's dual scalp-soothing system — allantoin addressing the inflammatory component, aloe vera addressing the moisture-depletion component of post-wash scalp irritation in UAE conditions.

Full INCI list available once the formula and sample are approved. Formula can be adjusted to include or substitute any active

Make it yours — full customisation available

Formula customisation

Variant: Everyday (V1) / Repair (V2) / Intense Repair (V3) — or all three as a range Surfactant: amino acid primary (all) + Cocamidopropyl Betaine co-surfactant (V1 only) Keratin concentration: 1% / 2% / 3% per variant — all within cosmetic limits Collagen source: marine (standard) / vegan wheat or soy protein alternative EDTA: standard at chelating concentration / removable for soft-water export markets pH: 4.5–5.5 across all variants — essential for amino acid surfactant performance Fragrance: light floral / warm amber argan / fresh aquatic / unscented / custom Vegan, halal, sulphate-free by default across all variants

Packaging Options

Flip-cap bottle (standard — practical for in-shower use) Pump bottle (salon professional format) Sizes: 30ml · 50ml (hotel amenity) · 250ml · 300ml (retail) · 500ml · 1L (salon professional) Material: HDPE or PET — frosted (premium) / clear / white / custom colour Label: front panel / wrap-around label / direct print (higher MOQ) Matching conditioner available — shampoo + conditioner set packaging

Label & Branding

Full custom label design (we work with your agency) Your brand name, logo, and brand identity Bilingual labelling (Arabic + English) standard for UAE “12 active ingredients” · “Sulphate-free” · “Amino acid formula” callouts “Keratin + Collagen” · “Colour safe” · “Daily use” · “pH 4.5–5.5” claims Variant tier differentiation: “Everyday” / “Repair” / “Intense Repair”

Add-on Avtices from our Bank

Ideal for your sector

Hotels & Resorts

Upgrade the amenity with genuine UAE-specific function A hotel bathroom shampoo that is sulphate-free, amino acid-based, and formulated to address UAE hard water mineral deposits is genuinely different from standard amenity stock. Guests with colour-treated or heat-damaged hair notice the difference in post-wash feel. The Everyday variant in 30ml or 50ml amenity format communicates quality at the first touch point of the guest's morning routine. Paired with the matching conditioner, hair mist, and collagen mask in the spa boutique, the hotel's branded hair care range becomes a commercially credible retail proposition.

Spa & Wellness Centers

Not Ideal

Gyms & Fitness Clubs

Post-workout daily-use performance Gym members who wash their hair after every workout need a shampoo appropriate for high-frequency daily use. Standard SLES used daily depletes the scalp's natural lipid film — creating the dry, irritated scalp conditions that are the opposite of a wellness brand's promise. A gym-branded Everyday variant (V1) positioned as the "amino acid daily-wash shampoo safe for post-workout use" directly addresses this concern. Paired with the Hair Mist in the locker room for post-dry frizz control, the two products create a complete post-workout hair routine under the gym's brand identity.

Clinics & Medical Centers

Not Ideal

Retail Brands

The UAE-specific keratin shampoo no import offers A keratin and protein shampoo with EDTA hard water chelation, amino acid surfactants at pH 4.5–5.5, and 12 active ingredients — formulated for UAE hard water, daily washing, and chemical damage patterns — is a differentiated retail proposition with no direct equivalent in UAE pharmacy shelves. The "12 active ingredients" label callout and the "EDTA for UAE hard water" benefit story create a product narrative that imported brands cannot replicate. At AED 55–85 for 300ml in pharmacy or concept store retail, the Repair variant (V2) addresses the single most universal UAE hair care concern: chronically damaged, hard-water-stressed, colour-treated hair.

Who we also service

Our range covers corporate gifting programs · Airline amenity kits · Real estate developer handover gifts · Subscription box brands · Yacht & marine hospitality

Product Specifications

Product type Hair care — sulphate-free protein shampoo (rinse-off cleansing treatment)
Surfactant system Sodium Lauroyl Glutamate + Sodium Cocoyl Glutamate (amino acid, primary) + Cocamidopropyl Betaine (V1 only, co-surfactant)
Active ingredient count 12 active ingredients in all three variants
The 12 actives 1. Sodium Lauroyl + Cocoyl Glutamate · 2. Hydrolysed Keratin · 3. Hydrolysed Marine Collagen · 4. Argan Oil · 5. Panthenol · 6. Glycerin · 7. Disodium EDTA · 8. Aloe Vera · 9. Silk Amino Acids · 10. Niacinamide · 11. Biotin · 12. Allantoin
pH 4.5–5.5 — hair’s natural optimal pH; maintained across all three variants
Variant 01 — Everyday Keratin 1% + Collagen 1% + amino acid + Betaine co-surfactant; all 12 actives at standard concentrations
Variant 02 — Repair Keratin 2% + Collagen 2% + Silk elevated; pure amino acid surfactant; all 12 actives
Variant 03 — Intense Repair Keratin 3% + Collagen 3% + Silk + Rice Protein; pure amino acid + rice protein co-cleanser; elevated panthenol; all 12 actives
UAE-specific active Disodium EDTA at chelating concentration — removes calcium and magnesium hard water deposits; all variants
Colour safety Yes — pH 4.5–5.5 and sulphate-free; does not open cuticle or displace colour molecules
Daily use suitability Yes — amino acid surfactants appropriate for daily or high-frequency washing in UAE conditions
Available sizes 30ml · 50ml (hotel/gym amenity) · 250ml · 300ml (retail) · 500ml · 1L (salon professional)
Packaging formats Flip-cap bottle (standard) · Pump bottle (professional) · HDPE or PET
MOQ Flexible — available on request per variant
Production lead time 2–4 weeks from formula approval
Shelf life 24 months (unopened, stored correctly)
Preservation Phenoxyethanol + Ethylhexylglycerin (paraben-free; appropriate for rinse-off surfactant system)
Free-from Sulphate-free (SLES-free, SLS-free) · Paraben-free · Cruelty-free · Colour-safe
Vegan Vegan alternative available (plant protein for marine collagen and silk) · Standard uses marine collagen and silk
Certifications ISO 22716 GMP · ISO 14001 · EU Compliant · SFDA · USFDA
Halal availability Yes — on request; marine collagen (fish-derived, halal-appropriate) confirmed per market
Export markets UAE · GCC · Saudi Arabia · EU · USA · Worldwide
Sampling Samples of all three variants available on request before production commitment
HS Code 3305.10 — Shampoos
Manufactured in Hamriyah Freezone Phase 2, Sharjah, United Arab Emirates

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Frequently asked Questions

Why does the shampoo pH matter — what does pH 4.5–5.5 do to the hair that a standard shampoo does not?

The hair cuticle responds directly to pH. At the hair’s natural optimal pH of 4.5–5.5, the cuticle scales lie flat — creating a smooth surface that reflects light (shine), resists moisture ingress (frizz control), and retains protein and lipids in the cortex. At alkaline pH (6–8, typical of SLES shampoos and UAE hard water), the cuticle scales lift and separate — increasing porosity, creating dullness and frizz, and allowing proteins and moisture to leach from the cortex. In UAE conditions, the hard water itself is pH 7.5–8.5 — alkaline. Every wash with a standard shampoo compounds the alkalinity effect of the water itself, creating a maximally open cuticle that a conditioner rinse only partially recovers. This shampoo’s amino acid system operates at pH 4.5–5.5 — it cleans effectively at the pH that keeps the cuticle closed throughout the wash, so the hair leaves the shower at its optimal pH without needing the conditioner to “fix” the pH damage done by the shampoo. This is the foundational formulation difference that makes everything else in the repair protocol work better.

Will the amino acid shampoo lather well without sulphates — most sulphate-free shampoos foam poorly?

This is the most common concern about sulphate-free shampoos, and it is valid — most sulphate-free formulas use alkyl glucosides (Decyl Glucoside, Coco Glucoside) because they are inexpensive and safe, but they produce thin, watery lather that consumers find unsatisfying. The amino acid surfactant system in this formula — Sodium Lauroyl Glutamate and Sodium Cocoyl Glutamate — produces a creamy, rich, dense lather that is comparable to a premium SLES shampoo in feel. The lather is not as fast-building or voluminous as SLES, but it is dense, stable, and conditioning — and consumers who use it for 1–2 weeks consistently prefer the post-wash hair feel to their previous SLES shampoo. In UAE hard water, EDTA chelation in the formula also significantly improves lather quality over what an amino acid shampoo without chelation would produce — calcium ions in hard water scavenge surfactant molecules and directly reduce lather; EDTA prevents this by binding calcium before it interacts with the surfactant. The net result is an amino acid shampoo that lathers noticeably better in UAE hard water than many imported sulphate-free formulas.

Does protein in a rinse-off shampoo actually deposit — or does it all wash out?

Some of the protein in a rinse-off vehicle is removed in the rinse water — this is true. But “some” is not “all,” and the cumulative daily effect is commercially and clinically meaningful. Substantive hydrolysed proteins — specifically those with cationic charge or optimised molecular weights for adsorption to the hair’s negative surface charge at acidic pH — deposit measurably on the hair shaft even from rinse-off vehicles. Published research on hydrolysed keratin and silk amino acids in shampoo demonstrates statistically significant tensile strength improvement and cuticle smoothing with regular use over 4–6 weeks of daily application. The mechanism is well-documented: at pH 4.5–5.5, the hair shaft’s negatively charged surface has maximum affinity for positively charged or neutral protein molecules — amino acid surfactants and hydrolysed proteins deposit more effectively at this pH than in an alkaline shampoo wash where the surface charge differential is reduced. Individual wash protein deposition is modest; 30 daily washes per month creates a cumulative repair effect that is clinically measurable. This is why the shampoo is the daily foundation and the collagen mask is the weekly deep treatment — complementary, not competing.

What is the correct application technique to maximise the shampoo's protein and EDTA benefits?

Two technique factors significantly improve the shampoo’s protein deposition and EDTA chelation efficacy. First, contact time — the amino acid surfactants and EDTA require a minimum 60–90 seconds of active scalp massage contact time to achieve their full protein deposition and mineral chelation effect. Most consumers lather for 15–20 seconds and rinse — tripling the massage contact time measurably improves both lather quality (EDTA has more time to bind calcium ions and free surfactant molecules) and protein deposition (keratin and collagen have more time to bond to the hair surface). Second, rinse temperature — finishing the rinse with cool or cold water contracts and closes the cuticle scales, locking in the protein deposit that has bonded during the warm-water wash. Warm rinsing re-opens the cuticle partially, reducing the protein retained on the shaft. The label instruction should specify: “massage for 60 seconds, rinse with cool water” — these two additions to standard shampoo use instructions are the highest-impact consumer education points for this product.

How does this shampoo work with the collagen hair mask and hair mist in the same protocol?

The three products form a complete daily and weekly hair repair protocol in which each product prepares the hair optimally for the next step. The shampoo’s EDTA chelation removes UAE hard water mineral deposits from the hair shaft — creating a clean, mineral-free surface that allows the collagen mask’s proteins to bond directly to the keratin without mineral interference, and that allows the hair mist’s hyaluronic acid and silk amino acids to penetrate the cortex and cuticle more readily. The shampoo’s pH 4.5–5.5 closes the cuticle after washing — ensuring the hair is in its most protein-receptive, moisture-retentive state when the mask or mist is applied. The cumulative effect of daily protein shampoo + daily hair mist + weekly collagen mask is significantly greater than any single product used alone — the shampoo delivers daily micro-protein, the mist delivers daily leave-on protection and hydration, and the mask delivers weekly deep structural repair. The protocol is designed to be simple enough for daily compliance: shampoo → conditioner (or weekly mask) → mist → serum. Each step takes 2–3 minutes; the weekly mask adds 30 minutes. The total weekly time investment is approximately 3.5 hours of wash-step time for a measurable progressive hair repair result across 8–12 weeks.

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