Clay Mask — Private Label Skin Care UAE
Additional information
MOQ
Flexible
Turnaround
2-4 weeks
Quote
Within 24-48 hrs
Export
UAE · GCC · EU · USA
Free Formulation on orders above 20,000 AED ($5,500). T&C apply.
GMP-ISO 22716
Certified
ISO 14001
Environmental
Made in UAE
Sharjah
GCC Compliant
Export ready
About this formulation
The clay system is built on a dual-mineral base: kaolin — the most universally applicable clay mineral, providing gentle sebum absorption and surface smoothing without over-stripping — and bentonite, the stronger, highly swellable smectite clay that expands on contact with water to dramatically increase its adsorptive surface area, drawing deep pore impurities, excess sebum, and bacteria out of the follicle during the mask’s application time. The ratio of kaolin to bentonite is adjusted per variant — heavier on bentonite in the Purifying and Detox variants for maximum adsorption, lighter on bentonite and heavier on kaolin in the Hydrating variant to deliver clay’s purifying benefits without excessive drying.
The active layering on top of the clay base is what distinguishes the LAB 03 clay mask as a treatment product rather than a basic clay wash-off. Niacinamide — used at an effective concentration across all variants — works during the mask’s dwell time to regulate sebaceous gland activity and begin inhibiting the melanin transfer that leads to post-inflammatory hyperpigmentation. Vitamin C in the Brightening variant provides synergistic antioxidant brightening alongside niacinamide for a dual-mechanism skin tone evening treatment. Salicylic acid in the Purifying and Detox variants penetrates the sebum-filled follicle during the extended contact time to dissolve the comedone plug — significantly more effective in a leave-on mask context than in a rinse-off cleanser.
The Hydrating Clay variant addresses a genuine formulation challenge and market opportunity: consumers with dry or sensitive skin who want the pore-refining and purifying benefits of a clay mask without the dehydration that standard clay masks cause. By using a lower kaolin loading, supplementing with hyaluronic acid, aloe vera, and squalene, and omitting bentonite, this variant delivers clay’s clarifying benefits without tightness or dryness — making clay masks accessible to the full skin type spectrum. Manufactured under ISO 22716 GMP at our Hamriyah Freezone facility, Sharjah. Sample and quote within 24–48 hours.
Key benefits
- Immediate visible result — dual-clay system delivers the tightened pores and mattified skin that consumers associate with a genuine professional treatment
- Extended active delivery — 10–15 minute dwell time allows niacinamide, salicylic acid, and vitamin C to work at therapeutic contact times
- UAE sebum control — calibrated for the heavy sebum production driven by UAE ambient temperatures of 35–45°C
- Post-inflammatory brightening — niacinamide prevents the dark spots left by blemishes, addressing the UAE's most prevalent combined skin concern
What's Inside?
Clay Mineral — Primary Base
Kaolin
Kaolin The foundational clay mineral used across all four variants and the primary base of the Brightening and Hydrating variants. Kaolin (white clay) is a phyllosilicate clay mineral with a moderate cation exchange capacity, providing gentle physical adsorption of surface sebum, dead skin cells, and environmental impurities without the aggressive drawing action of bentonite. Its fine, smooth particle structure gives the mask an aesthetically premium texture — easy to spread, comfortable to wear, and clean to rinse. The universal clay for all skin types including sensitive, combination, and even dry skin at lower concentrations. Creates the characteristic white-to-cream colour in the Purifying and Brightening variants that is the visual benchmark of a premium clay mask product.
Clay Mineral — Deep Adsorption
Bentonite
Bentonite Used in the Purifying and Deep Detox variants as the high-adsorption clay component. Bentonite is a smectite clay with a dramatically higher cation exchange capacity than kaolin — when it absorbs water during the mask application, it swells to up to 15 times its dry volume, exponentially increasing its available adsorptive surface area and creating a powerful drawing action that pulls excess sebum, bacteria, and impurities out of the pores during the mask's dwell time. This is the clay responsible for the characteristic tight, pulled sensation as the mask dries — a consumer cue strongly associated with deep pore cleansing efficacy. Most effective on oily and combination skin; concentration reduced in the Hydrating variant to prevent over-drying.
Adsorption — Deep Detox Variant
Activated Charcoal
Charcoal Powder (Activated) The defining active of the Deep Detox variant. Activated charcoal's porous carbon structure provides adsorption of volatile organic compounds, pollutants, and sebum-carried toxins that accumulate on the skin surface in UAE's urban pollution environment. Works synergistically with bentonite — charcoal adsorbs surface and shallow-follicle contaminants while bentonite's drawing action addresses deeper pore contents. The jet-black colour of the variant creates a distinctive product identity with strong shelf presence and the visual drama that drives social media sharing and first-purchase appeal among the gym, men's grooming, and urban detox consumer segments.
Brightening — Brightening Variant
Vitamin C
Ascorbic Acid (stabilised form) Used in the Brightening & Glow variant as the primary brightening active alongside niacinamide. In a leave-on mask, stabilised vitamin C delivers antioxidant protection against the UV-induced oxidative stress that drives melanin overproduction and hyperpigmentation — the most prevalent skin concern across the UAE's diverse consumer base. Also directly inhibits tyrosinase at a different pathway step to niacinamide, creating a dual-mechanism brightening system within the mask that produces measurable skin tone improvement over regular weekly use. The Brightening variant can carry strong, verifiable vitamin C brightening claims that are among the most commercially valuable in the GCC skin care market.
Clay Mineral — Primary Base
Kaolin
Kaolin The foundational clay mineral used across all four variants and the primary base of the Brightening and Hydrating variants. Kaolin (white clay) is a phyllosilicate clay mineral with a moderate cation exchange capacity, providing gentle physical adsorption of surface sebum, dead skin cells, and environmental impurities without the aggressive drawing action of bentonite. Its fine, smooth particle structure gives the mask an aesthetically premium texture — easy to spread, comfortable to wear, and clean to rinse. The universal clay for all skin types including sensitive, combination, and even dry skin at lower concentrations. Creates the characteristic white-to-cream colour in the Purifying and Brightening variants that is the visual benchmark of a premium clay mask product.
Clay Mineral — Primary Base
Kaolin
Kaolin The foundational clay mineral used across all four variants and the primary base of the Brightening and Hydrating variants. Kaolin (white clay) is a phyllosilicate clay mineral with a moderate cation exchange capacity, providing gentle physical adsorption of surface sebum, dead skin cells, and environmental impurities without the aggressive drawing action of bentonite. Its fine, smooth particle structure gives the mask an aesthetically premium texture — easy to spread, comfortable to wear, and clean to rinse. The universal clay for all skin types including sensitive, combination, and even dry skin at lower concentrations. Creates the characteristic white-to-cream colour in the Purifying and Brightening variants that is the visual benchmark of a premium clay mask product.
Clay Mineral — Primary Base
Kaolin
Kaolin The foundational clay mineral used across all four variants and the primary base of the Brightening and Hydrating variants. Kaolin (white clay) is a phyllosilicate clay mineral with a moderate cation exchange capacity, providing gentle physical adsorption of surface sebum, dead skin cells, and environmental impurities without the aggressive drawing action of bentonite. Its fine, smooth particle structure gives the mask an aesthetically premium texture — easy to spread, comfortable to wear, and clean to rinse. The universal clay for all skin types including sensitive, combination, and even dry skin at lower concentrations. Creates the characteristic white-to-cream colour in the Purifying and Brightening variants that is the visual benchmark of a premium clay mask product.
Clay Mineral — Primary Base
Kaolin
Kaolin The foundational clay mineral used across all four variants and the primary base of the Brightening and Hydrating variants. Kaolin (white clay) is a phyllosilicate clay mineral with a moderate cation exchange capacity, providing gentle physical adsorption of surface sebum, dead skin cells, and environmental impurities without the aggressive drawing action of bentonite. Its fine, smooth particle structure gives the mask an aesthetically premium texture — easy to spread, comfortable to wear, and clean to rinse. The universal clay for all skin types including sensitive, combination, and even dry skin at lower concentrations. Creates the characteristic white-to-cream colour in the Purifying and Brightening variants that is the visual benchmark of a premium clay mask product.
Clay Mineral — Primary Base
Kaolin
Kaolin The foundational clay mineral used across all four variants and the primary base of the Brightening and Hydrating variants. Kaolin (white clay) is a phyllosilicate clay mineral with a moderate cation exchange capacity, providing gentle physical adsorption of surface sebum, dead skin cells, and environmental impurities without the aggressive drawing action of bentonite. Its fine, smooth particle structure gives the mask an aesthetically premium texture — easy to spread, comfortable to wear, and clean to rinse. The universal clay for all skin types including sensitive, combination, and even dry skin at lower concentrations. Creates the characteristic white-to-cream colour in the Purifying and Brightening variants that is the visual benchmark of a premium clay mask product.
Clay Mineral — Primary Base
Kaolin
Kaolin The foundational clay mineral used across all four variants and the primary base of the Brightening and Hydrating variants. Kaolin (white clay) is a phyllosilicate clay mineral with a moderate cation exchange capacity, providing gentle physical adsorption of surface sebum, dead skin cells, and environmental impurities without the aggressive drawing action of bentonite. Its fine, smooth particle structure gives the mask an aesthetically premium texture — easy to spread, comfortable to wear, and clean to rinse. The universal clay for all skin types including sensitive, combination, and even dry skin at lower concentrations. Creates the characteristic white-to-cream colour in the Purifying and Brightening variants that is the visual benchmark of a premium clay mask product.
Clay Mineral — Primary Base
Kaolin
Kaolin The foundational clay mineral used across all four variants and the primary base of the Brightening and Hydrating variants. Kaolin (white clay) is a phyllosilicate clay mineral with a moderate cation exchange capacity, providing gentle physical adsorption of surface sebum, dead skin cells, and environmental impurities without the aggressive drawing action of bentonite. Its fine, smooth particle structure gives the mask an aesthetically premium texture — easy to spread, comfortable to wear, and clean to rinse. The universal clay for all skin types including sensitive, combination, and even dry skin at lower concentrations. Creates the characteristic white-to-cream colour in the Purifying and Brightening variants that is the visual benchmark of a premium clay mask product.
Clay Mineral — Primary Base
Kaolin
Kaolin The foundational clay mineral used across all four variants and the primary base of the Brightening and Hydrating variants. Kaolin (white clay) is a phyllosilicate clay mineral with a moderate cation exchange capacity, providing gentle physical adsorption of surface sebum, dead skin cells, and environmental impurities without the aggressive drawing action of bentonite. Its fine, smooth particle structure gives the mask an aesthetically premium texture — easy to spread, comfortable to wear, and clean to rinse. The universal clay for all skin types including sensitive, combination, and even dry skin at lower concentrations. Creates the characteristic white-to-cream colour in the Purifying and Brightening variants that is the visual benchmark of a premium clay mask product.
Full INCI list available once the formula and sample are approved. Formula can be adjusted to include or substitute any active
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Formula customisation
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Ideal for your sector
Hotels & Resorts
Spa retail & luxury amenity A clay mask in a premium glass jar in the hotel spa retail boutique is one of the highest-perceived-value products a guest will consider purchasing — visually impressive, clearly purposeful, and with a compelling narrative. The Brightening variant in a white glass jar with a premium label sits naturally in a five-star spa boutique alongside serums and moisturisers. In-room amenity single-use sachet format (30ml) creates a memorable and distinctive room touch for luxury resort properties.
Spa & Wellness Centers
Facial treatment & retail anchor A clay mask is the most versatile facial treatment product for spa menu integration — used as a 15-minute treatment mask during a facial, displayed in the retail area for home use, and positioned as the weekly intensive companion to the daily cleanser and moisturiser. The Brightening or Hydrating variants serve the widest spa client demographic; the Purifying variant offers a specific acne and oiliness treatment claim for clinically-inclined spa positioning.
Gyms & Fitness Clubs
Post-workout detox retail The Deep Detox variant — jet-black, activated charcoal, bentonite, salicylic acid — is the most natural gym retail product in the facial skin care category. Post-workout skin is at peak sebum production and bacterial load, and the charcoal mask's dramatic appearance and detox narrative resonates powerfully with a fitness-focused consumer who applies the same logic to diet and supplementation. A strong shelf performer at the gym reception retail display.
Clinics & Medical Centers
Pre-procedure prep & retail protocol A clinical-grade clay mask with 5% niacinamide, 2% salicylic acid, and optional PDRN stem cell is a high-value clinic retail recommendation for patients managing acne, hyperpigmentation, and enlarged pores between procedures. The Purifying variant used once weekly as a pre-treatment prep step ensures maximum sebum and surface impurity removal before laser, peel, or injectable procedures. Clinical packaging (pump or airless) avoids jar contamination concerns in medical environments.
Retail Brands
Skin care range treatment step The clay mask is the highest-margin treatment product in a facial skin care range — premium-priced as a weekly treatment versus a daily cleanser or moisturiser. A four-variant range creates distinct shelf positions for four different consumer profiles: oily/acne (Purifying), dull/uneven (Brightening), urban/gym (Detox), and dry/sensitive (Hydrating). Every variant can be targeted with specific marketing claims and consumer segments, allowing a single brand to address the full facial skin care market.
Also Suitable for...
Corporate gifting programmes · Airline amenity kits · Real estate developer handover gifts · Subscription box brands · Yacht & marine hospitality
Product Specifications
| Product type | Skin care — leave-on clay facial treatment mask (rinse-off after 10–15 min) |
| Clay system | Dual-mineral: Kaolin (all variants) + Bentonite (Purifying & Detox) + Activated Charcoal (Detox only) |
| Variant 01 — Purifying & Pore Refining | Kaolin · Bentonite · Tea Tree Oil · Niacinamide · Salicylic Acid (1%) · Glycerin · Allantoin · Aloe Vera |
| Variant 02 — Brightening & Glow | Kaolin · Niacinamide · Vitamin C (stabilised) · Glycerin · Aloe Vera · Allantoin · Panthenol |
| Variant 03 — Deep Detox & Charcoal | Bentonite · Activated Charcoal · Kaolin · Salicylic Acid (1–2%) · Niacinamide · Glycerin · Aloe Vera |
| Variant 04 — Hydrating Clay | Kaolin (low %) · Hyaluronic Acid (dual MW) · Aloe Vera · Glycerin · Squalene · Niacinamide · Allantoin |
| Leave-on time | 10–15 minutes (standard) · 5–8 minutes (sensitive skin guidance on Hydrating variant) |
| Frequency of use | 1–2× per week (standard) · 1× per week (Detox & Purifying on sensitive skin) |
| Available sizes | 50ml · 75ml · 100ml · 150ml · 200ml · Single-use sachet (25–30ml) |
| Packaging formats | Wide-mouth glass jar · Wide-mouth plastic jar · Squeeze tube · Airless pump |
| Formula appearance | White-cream (Purifying, Brightening, Hydrating) · Jet-black (Deep Detox charcoal variant) |
| MOQ | Flexible — available on request per variant |
| Production lead time | 2–4 weeks from formula approval per variant |
| Shelf life | 24 months (unopened, stored correctly) |
| Preservation system | Phenoxyethanol + Ethylhexylglycerin + Tea Tree Oil co-preservation (applicable variants) |
| Salicylic acid note | Used within EU Cosmetics Regulation Annex III permitted concentrations for leave-on cosmetic products. All variants are cosmetic products. |
| Free-from | Paraben-free · Cruelty-free · Mineral oil-free · Vegan (standard variants) |
| Certifications | ISO 22716 GMP · ISO 14001 · EU Compliant · SFDA · USFDA |
| Halal availability | Yes — halal-certified variant available on request |
| Export markets | UAE · GCC · Saudi Arabia · EU · USA · Worldwide |
| Sampling | Samples available per variant on request before production commitment |
| HS Code | 3304.99 — Beauty or make-up preparations and preparations for the care of the skin (face mask / clay treatment) |
| Manufactured in | Hamriyah Freezone Phase 2, Sharjah, United Arab Emirates |
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